Stage 1
Understand users
Learn what users actually struggle with before you propose solutions.
User problemsEmpathy gapJTBD thinking
Discovery Coach
Making product decisions based on opinions.
Making product decisions based on real user problems.
Interactive coaching for PMs — learn, quiz, discuss, and simulate the user research skills that uncover real problems.
Interactive coaching — not a static course
Built around how experienced PMs conduct user research.
Practice uncovering customer problems, understanding user behavior, and turning what you learn into better product decisions.
Your path
Four milestones from first principles to product decisions — designed as one path, not a syllabus.
Learn what users actually struggle with before you propose solutions.
Plan who to talk to and how you'll learn from them efficiently.
Run conversations that surface real behavior, not polite answers.
Synthesize what you heard and choose what to build with confidence.
Four stages · One continuous journey
How you practice
Every lesson moves through the same cycle — acquire, test, discuss, simulate — until the judgment sticks.
Acquire the concept
Practitioner coaching on real discovery judgment — not textbook theory.
Test understanding
Check whether you grasp the ideas — not whether you memorized examples.
Get coached on your reasoning
Work through PM dilemmas with a mentor who probes how you think.
Practice in realistic situations
Run interviews and discovery scenarios with immediate feedback.
Repeat per lesson · Build judgment over time
Start with the fundamentals, then practice until understanding users feels natural on the job.
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